Structure And Mission


Manitoba Liquor & Lotteries works collaboratively with other stakeholders in the province, as well as interprovincial organizations, to deliver gaming products and services in Manitoba. Manitoba Liquor & Lotteries is the gaming operator in the province, while the Liquor and Gaming Authority of Manitoba is the regulatory body.


Manitoba Lotteries is guided by the following statements.

Our Vision

To be recognized as an enterprising and progressive business inspired to be the best at understanding and exceeding your entertainment expectations.

Our Mission

To create an exciting entertainment experience in a socially responsible manner to generate benefits for all Manitobans.

Our Core Values

Integrity - We are fair, honest, respectful, transparent and trustworthy.

Social Responsibility - We are committed to business, social, responsible gaming and environmental practices which are sustainable and add lasting value to our communities.

Innovation - We embrace change and encourage innovation. We seek out and pursue opportunities that contribute to personal business growth.

Learning Focused - We learn from our experiences, and acquire knowledge and talent to continually progress.

Leadership - We are committed to excellence in everything we do and are dedicated to achieving results that exceed expectations.

Diversity - We value the skills, strengths and perspectives of our team members, providing an environment where all individuals can develop and perform to their full potential.